Customer Care Policy

ALAM AL IDAA LIGHTING aims to maintain a high level of customer service and regularly reviews procedures to continually improve customer service performance. ALAM AL IDAA LIGHTING resources will be used effectively and efficiently in order to provide the highest standard of service to all customers. ALAM AL IDAA LIGHTING aims to create a positive experience to all customers and to install confidence in the company and products thereof. In essence, do as you would be done by.

 Quality Statement

Through our commitment to quality and customer service, we provide a front line service of the highest standard to our customers. Customers who call the office will have their calls answered quickly and enquiries will be dealt with promptly and courteously. Where an immediate answer cannot be given, customers shall be regularly updated with the status of their enquiry until the enquiry is answered.

Standards for Customer Care:

 Responding to correspondence

ALAM AL IDAA LIGHTING will answer all correspondence from customers – including, letters, faxes and Emails – In a fast and clear manner.


  • To answer all correspondence within 3 working days.
  • To use our corporate signature at all times.
  • To use the email auto response when out of the office stating an alternative point of contact at ALAM AL IDAA LIGHTING for urgent enquiries.
  • To use corporate templates for letters, faxes, quotes, etc.

 Answering Telephone Calls

ALAM AL IDAA LIGHTING employees will answer telephone calls in a fast and professional manner. ALAM AL IDAA LIGHTING does not utilize a voicemail system, calls are answered personally by ALAM AL IDAA LIGHTING staff. All ALAM AL IDAA LIGHTING staff can quickly gauge the appropriate approach to each individual customer by listening to the customers’ own approach i.e. whether to use Christian names or formal title when addressing the customer, or whether the customer is technically-minded or not.


  • To answer calls within 5 rings when transferring calls.
  • To ensure that the ALAM AL IDAA LIGHTING member of staff is available to accept the call and if not, to give an estimated time of call back to the customer.

Support Hours

ALAM AL IDAA LIGHTING support department is available from 8.00am to 1.30pm & 3.00pm to 6.00pm, Saturday to Thursday.


  • To respond to all customer support enquiries within 3 working days where an immediate answer cannot be given.
  • To update customers with the status of their enquiry until the enquiry is answered.

Complaints Procedure

Any complaints made to ALAM AL IDAA LIGHTING regarding either service or product will be taken very seriously. ALAM AL IDAA LIGHTING will aim to give the customer a satisfactory outcome as promptly and courteously as possible.


  • To respond to the customer within 3 working day of receiving any complaint and to explain how the complaint will be dealt with.
  • To keep the customer appraised regularly on the status of their complaint if an immediate resolution is not possible.